Massage Therapy Business Tips
Most massage therapists work or have worked in a professional setting, such as a spa or salon. Particularly at the beginning of your massage career, you may find that steady employment is necessary while you build your independent business.
Below are just a few suggestions helpful for any new business owner:
Networking – your new business is dependant upon clients. However you go about it, you must let people know who you are and what you do. Get out and meet people. You may want to join a special interest group or volunteer your services. When you have established yourself in the community, you can expect referrals. But in your first year or two of ownership, you must spread the word.
Advertising – another effective form of keeping your business humming. There are many ways to advertise, both in print and media. Advertise in publications where the readership is made up of people with whom you’d like to work. Advertising can be pricey. You don’t have to cast a wide net to bring in the right clients.
Business Cards – possibly the most cost-effective form of advertising. Remember that in addition to being a massage therapist, you are a business owner. You can help others while establishing your own business. Always carry business cards with you. You never know when or where your services might be needed. Business cards for massage therapy can be purchased online or directly through a printer. Don't scimp on the the most important and effective marketing tool you have.
There are many ways to spread the word about your business, and most massage schools will mentor you in the basics.
Whichever way you decide to tackle it, think like a business person. In this creative profession, people don’t always like to think of the business side of things. But if you’re serious about being a professional massage therapist and want a lasting business, cultivate repeat business at the beginning of your career and enjoy its rewards for years to come.
Basic Massage Equipment
Whether you purchase your own massage supplies, rent them or use the products at a professional salon, massage therapists usually need the following basics:
Although massage can be practiced without any of these products, most massage therapists use them. The good news is that for a start-up business, a massage table, massage oil and linens are pretty low overhead.
If you specialize in certain aspects of massage therapy, you may need additional supplies. For example, in aromatherapy, there are countless oils and scents to choose from.
Perhaps your biggest expense will be work space. There are many creative ways to save money on work space. Many massage therapists rent space as a group. Others work from home and/or take their practice to their clients.
Proper technique is the key to avoiding injury on the job. Repetitive stress injury is a common concern. There are a number of physical exercises you can perform to keep you healthy and working. Massage programs often incorporate this into their curriculum.
Fatigue from standing can be aided by wearing supportive footwear and practicing good posture.
Spacing between clients is another way that massage therapists stay healthy, so give yourself a break. Finally, get a massage. Once you’re in the industry, perhaps you can swap services with another therapist.
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